100% – U Beauty – MV Review

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100% “U Beauty” MV Gif Set

It’s the cute flower boys of summer!

100% are back again with a 180 degree shift in concept. Their last mini album “Bang the Bush” and MV ‘Beat’ featured loads of vampire / frankenstein imagery (plus abs – yay! and lots of rather hot stage outfits featuring leather). ‘U Beauty’ is ALL about being adorable and piling on the aegyo. I’m not complaining though, as I love and adore cute concepts – especially cute concepts with colourful hair!

There’s a glut of adorable MVs out at the moment – which are all celebrating the northern hemisphere summer (as I type this, there’s a thunderstorm outside and I have my electric blanket dialed up to “3”). This MV isn’t anything super different, but it’s fun to watch and the song is very catchy! 100% have gone for a fresh and cute idol concept as they sing to a pretty girl (and slightly stalk her in the locker room).

100% are currently promoting as a team of 5. Their very attractive leader Minwoo is in the army and the maknae Sanghoon is on a break as he decides what he wants to do. Rokhyun has taken over leadership duties and is currently making himself my bias because he’s just too sweet. These boys are label mates with Teen Top with Top Media (yay!) and it’s fantastic to see them promoting back to back. They’re very underrated as a group and I’m hoping that they’ll continue to build their fanbase and popularity so we can see more of them!

I love the vocal line in this group – they are all talented singers and this is a light summery song with a good hook line ‘니가 예쁘다’ (niga yeppeuda) which will worm its way into your brain and have you singing along. I like the brass elements too – overall the song is bright and cheerful and has a fun rap chorus too.

I have to mention the colourful hair too! Jonghwan is blue, Rokhyun blond, Changbum pink, Chanyong is orange and Hyukjin escaped the stylist this time!

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I also appreciate the choreography – it fits well with the song, and has some pretty well executed moves that put their athleticism and flexibility to the test! I like that there are some jazz ballet moves too!  The live stages have been a real treat to watch so far as well with their strong vocals coming across.

I have ordered the mini album ‘Sunkiss’ from MNet (as they’re doing a signed meet and greet) The promo pictures were adorable giving me hope that the photobook will be full of boys with flowers. (just like CN Blue’s ‘Can’t Stop’). I’ll have to go back and get their first 2 mini albums now… and to think I mercilessly teased Aimee when she bought them in Korea…

I have embedded the original and dance version MVs below (The dance version is my favourite because it’s really good!) and if you have time you should also check out the acoustic piano version because it’s AMAZING! All the harmonies!! *melts* These boys are so talented!

You’re the one and only

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